{"id":4878,"date":"2026-01-21T14:53:20","date_gmt":"2026-01-21T13:53:20","guid":{"rendered":"https:\/\/www.videriadria.com\/uncategorized-ro\/capodopera-cu-ecrane-vega-si-videri-aduc-un-twist-modern\/"},"modified":"2026-04-23T13:22:46","modified_gmt":"2026-04-23T11:22:46","slug":"capodopera-cu-ecrane-vega-si-videri-aduc-un-twist-modern","status":"publish","type":"post","link":"https:\/\/www.videriadria.com\/ro\/horeca\/capodopera-cu-ecrane-vega-si-videri-aduc-un-twist-modern\/","title":{"rendered":"Capodoper\u0103 cu ecrane \u2013 VEGA \u0219i Videri aduc un twist modern"},"content":{"rendered":"\n

Cl\u0103direa VEGA a fost proiectat\u0103 de renumitul arhitect danez Vilhelm Lauritzen \u0219i \u0219i-a deschis pentru prima dat\u0103 por\u021bile \u00een 1956. Recunoscut\u0103 pentru stilul s\u0103u func\u021bionalist, cl\u0103direa a fost neglijat\u0103 \u00een timp dup\u0103 ce a fost folosit\u0103 ani de zile ca loc de \u00eent\u00e2lnire pentru mi\u0219carea muncitoreasc\u0103 danez\u0103. La \u00eenceputul anilor 1990 a fost nevoit\u0103 s\u0103 se \u00eenchid\u0103, \u00eens\u0103, cu sprijinul publicului, \u00een 1994 a fost declarat\u0103 monument istoric. Dup\u0103 o restaurare complet\u0103, \u00een 1996 a fost redeschis\u0103 ca sal\u0103 de concerte \u0219i este considerat\u0103 \u0219i ast\u0103zi o adev\u0103rat\u0103 capodoper\u0103. <\/p>\n\n

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Accente moderne<\/strong><\/h3>\n\n

Bogat\u0103 \u00een istorie, VEGA a introdus c\u00e2teva schimb\u0103ri moderne \u2013 toate interconectate. Au decis s\u0103 renun\u021be treptat la colabor\u0103rile cu marile branduri de b\u0103uturi alcoolice pentru a promova produc\u0103torii locali \u0219i ecologici. \u00cen acest proces, au recunoscut c\u0103 o platform\u0103 digital\u0103 de afi\u0219are a con\u021binutului este cea mai bun\u0103 solu\u021bie pentru a sus\u021bine aceast\u0103 tranzi\u021bie. Au renun\u021bat complet la tip\u0103rirea meniurilor \u0219i posterelor, orient\u00e2ndu-se c\u0103tre flexibilitatea platformei Videri. <\/p>\n\n

Reac\u021biile oaspe\u021bilor la utilizarea ecranelor Videri \u00een locul posterelor clasice au fost extrem de pozitive, iar con\u021binutul dinamic s-a dovedit mult mai interesant \u0219i atractiv pentru vizitatori \u0219i iubitorii de concerte.<\/p>\n\n

Meniu digital rotativ<\/strong><\/h3>\n\n

\u00cen barurile VEGA, ecranele Videri sunt utilizate pentru a afi\u0219a gama de produse \u0219i oferta actual\u0103 de b\u0103uturi. Oferta este adaptat\u0103 \u00een mod specific publicului fiec\u0103rui concert \u0219i se schimb\u0103 zilnic pentru a corespunde diferitelor grupuri de vizitatori. <\/p>\n\n

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\u201ePlatforma Videri ofer\u0103 o flexibilitate excep\u021bional\u0103. Impactul este deosebit de vizibil \u00een r\u00e2ndul personalului nostru de bar \u0219i al echipei de design. Nu mai trebuie s\u0103 schimb\u0103m manual ofertele promo\u021bionale de b\u0103uturi \u0219i nici s\u0103 tip\u0103rim \u0219i s\u0103 t\u0103iem noi materiale de mai multe ori pe an. Posibilitatea de a actualiza rapid con\u021binutul ne-a simplificat opera\u021biunile \u0219i a eliberat timp \u0219i resurse\u201d, spune Kevin Thomsen, manager bar & IT la VEGA. <\/p><\/blockquote><\/figure>\n\n

Furnizori locali<\/strong><\/h3>\n\n

VEGA a devenit recunoscut\u0103 pentru accentul puternic pus pe sustenabilitate \u0219i a ob\u021binut \u00een 2023 certificarea ecologic\u0103 Green Key. Programul are criterii stricte care acoper\u0103 managementul mediului, energia, sp\u0103larea \u0219i cur\u0103\u021benia, precum \u0219i gestionarea de\u0219eurilor. VEGA utilizeaz\u0103 recipiente reutilizabile pentru b\u0103uturi alcoolice \u0219i a redus semnificativ cantitatea de de\u0219euri \u0219i emisiile de CO\u2082 (echivalentul a 7 tone) comparativ cu v\u00e2nzarea b\u0103uturilor \u00een sticle. <\/p>\n\n

Colaborarea cu produc\u0103torii locali de b\u0103uturi \u0219i alimente depinde \u00een mare m\u0103sur\u0103 de cerere \u0219i ofert\u0103, motiv pentru care aveau nevoie de flexibilitatea pe care Videri o ofer\u0103 printr-o solu\u021bie complet\u0103. O platform\u0103 simpl\u0103 pentru gestionarea con\u021binutului \u0219i a dispozitivelor, adaptat\u0103 angaja\u021bilor, a fost esen\u021bial\u0103, iar ecranul Videri s-a dovedit a fi un instrument ideal pentru comunicarea cu publicul \u00een spa\u021bii neconven\u021bionale din \u00eentreaga VEGA. <\/p>\n\n

\u201eEcranele ne-au deschis noi oportunit\u0103\u021bi pentru activarea brandurilor \u00een colaborare cu partenerii. Cu ajutorul Videri am creat campanii de marketing personalizate \u0219i oferte speciale de b\u0103uturi asociate brandurilor partenere. S-a dovedit a fi una dintre cele mai eficiente utiliz\u0103ri ale ecranelor. Con\u021binutul dinamic \u0219i vizual atractiv atrage aten\u021bia oaspe\u021bilor \u0219i stimuleaz\u0103 direct v\u00e2nz\u0103rile \u2013 at\u00e2t pentru VEGA, c\u00e2t \u0219i pentru partenerii no\u0219tri\u201d, adaug\u0103 Kevin. <\/p>\n\n

Sustenabilitate<\/strong><\/h3>\n\n

Reducerea consumului de energie este unul dintre principalele obiective ale VEGA. Av\u00e2nd \u00een vedere natura spa\u021biului, cl\u0103direa include o cantitate mare de echipamente (peste 55 de frigidere de bar, r\u0103citoare pentru bere \u0219i altele). Au dezvoltat chiar \u0219i propriul sistem de management al energiei, care regleaz\u0103 automat consumul \u00een timpul concertelor \u0219i evenimentelor. <\/p>\n\n

\u201eSustenabilitatea este mai important\u0103 pentru noi dec\u00e2t oric\u00e2nd, motiv pentru care a avut un rol esen\u021bial \u00een tranzi\u021bia de la h\u00e2rtie \u0219i televizoare clasice la ecranele Videri. Ob\u021binerea certific\u0103rii Green Key \u0219i aplicarea pentru certificarea B Corp fac parte din strategia noastr\u0103, iar investi\u021bia \u00een Videri se aliniaz\u0103 perfect cu aceast\u0103 direc\u021bie. Consumul mai redus de energie comparativ cu alte ecrane, precum \u0219i posibilitatea de a automatiza func\u021bionarea prin software au fost factori decisivi\u201d, subliniaz\u0103 Kevin. <\/p><\/blockquote><\/figure>\n\n

Rentabilitatea investi\u021biei<\/strong><\/h3>\n\n

VEGA a identificat o oportunitate de a monetiza suplimentar investi\u021bia \u0219i de a cre\u0219te valoarea pachetelor sale pentru evenimente. Numero\u0219i clien\u021bi folosesc spa\u021biul pentru conferin\u021be, \u00eent\u00e2lniri, evenimente corporate \u0219i petreceri. Ast\u0103zi, cu ajutorul ecranelor Videri, VEGA ofer\u0103 op\u021biunea de a \u00eenchiria timp de afi\u0219are pentru con\u021binutul clien\u021bilor \u2013 de la logo-ul companiei \u0219i agenda conferin\u021bei p\u00e2n\u0103 la navigarea \u00een spa\u021biu sau promovarea mesajelor \u00een timpul evenimentelor. Ecranele permit o comunicare eficient\u0103 cu vizitatorii \u0219i un recuperare mai rapid\u0103 a investi\u021biei. <\/p>\n\n

Ecranele Videri sunt prezente de la intrare p\u00e2n\u0103 \u00een s\u0103lile de concerte ale VEGA \u2013 Store VEGA, Lille VEGA \u0219i Ideal Bar \u2013 unde vizitatorii descoper\u0103 particularit\u0103\u021bile cl\u0103dirii care reflect\u0103 func\u021bionalismul anilor 1950.<\/p>\n\n

\"\"<\/figure>\n\n

Sub\u021biri \u0219i autonome, ecranele Videri sunt suspendate ca ni\u0219te tablouri \u0219i nu afecteaz\u0103 aspectul arhitectural al spa\u021biului. Sunt utilizate \u00een toate cele trei s\u0103li de concerte, \u00een 10 baruri, \u00een departamentul de comunicare, \u00een zonele de intrare, \u00een s\u0103lile de conferin\u021b\u0103 \u0219i la t\u00e2rguri de evenimente, iar utilizarea lor este planificat\u0103 \u0219i pe c\u0103rucioare mobile de bar. <\/p>\n","protected":false},"excerpt":{"rendered":"

Cl\u0103direa VEGA a fost proiectat\u0103 de renumitul arhitect danez Vilhelm Lauritzen \u0219i \u0219i-a deschis pentru prima dat\u0103 por\u021bile \u00een 1956. Recunoscut\u0103 pentru stilul s\u0103u func\u021bionalist, cl\u0103direa a fost neglijat\u0103 \u00een timp dup\u0103 ce a fost folosit\u0103 ani de zile ca … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":4877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[126,129,130],"tags":[],"class_list":["post-4878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-horeca","category-industria-divertismentului","category-spatiu-digital-de-creatie"],"acf":[],"yoast_head":"\nCapodoper\u0103 cu ecrane \u2013 VEGA \u0219i Videri aduc un twist modern - Videri Adria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.videriadria.com\/ro\/horeca\/capodopera-cu-ecrane-vega-si-videri-aduc-un-twist-modern\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capodoper\u0103 cu ecrane \u2013 VEGA \u0219i Videri aduc un twist modern - Videri Adria\" \/>\n<meta property=\"og:description\" content=\"Cl\u0103direa VEGA a fost proiectat\u0103 de renumitul arhitect danez Vilhelm Lauritzen \u0219i \u0219i-a deschis pentru prima dat\u0103 por\u021bile \u00een 1956. 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