{"id":3325,"date":"2025-12-18T15:46:22","date_gmt":"2025-12-18T14:46:22","guid":{"rendered":"https:\/\/www.videriadria.com\/uncategorized-hr\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/"},"modified":"2026-02-13T13:09:46","modified_gmt":"2026-02-13T12:09:46","slug":"when-the-shelf-becomes-media-coca-cola-jack-daniels","status":"publish","type":"post","link":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/","title":{"rendered":"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Digital Signage as a Tool to Capture Attention at the Point of Purchase<\/strong><\/h2>\n\n<p>To capture consumer attention precisely at the moment of purchase, Coca-Cola, in collaboration with Jack Daniel\u2019s, created a striking retail display featuring an integrated digital screen built directly into the product stand. This solution demonstrates how digital signage in retail can go beyond traditional POS materials and create a powerful visual impact at first glance. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Dynamic Content That Reinforces a Premium Brand Image<\/strong><\/h3>\n\n<p>The digital screen displayed dynamic looped content focused on the launch campaign of a new mixed drink. Through motion, video, and light, the content simultaneously informed and emotionally engaged shoppers. The campaign\u2019s visual language further emphasized the premium character of both brands, creating a clear connection between product quality and the overall impression of the display. This approach highlights the strength of digital displays in communicating brand values within the retail environment.   <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Strategic Placement and Measurable Sales Impact<\/strong><\/h3>\n\n<p>Positioned in a high-traffic area, the display functioned as a strong visual focal point. Instead of a static shelf, shoppers encountered vibrant, moving content that stood out from its surroundings. The result was increased consumer engagement, longer dwell time at the shelf, and a stronger purchase impulse. In this case, digital signage clearly demonstrated its ability to drive impulse buying and maximize product sales potential.   <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>When the Shelf Becomes a Storytelling Medium<\/strong><\/h3>\n\n<p>This project transformed an ordinary retail stand into a brand storytelling medium. The combination of physical product and digital content enabled stronger communication at the critical moment of purchase. The Coca-Cola and Jack Daniel\u2019s example confirms that digital displays in retail are not merely aesthetic enhancements, but strategic tools for differentiation, brand strengthening, and delivering measurable business results.  <br\/><\/p>\n\n<p>To capture attention at the exact moment of purchase, Coca-Cola, in collaboration with Jack Daniel\u2019s, created a striking retail display featuring a digital screen integrated directly into the product stand.<br\/>Dynamic looped content showcased the campaign for a new mixed drink while reinforcing the premium image of both brands.<br\/>Strategically placed in a high-traffic area, the display increased consumer engagement and encouraged impulse purchases, transforming an ordinary shelf into a vibrant storytelling space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Signage as a Tool to Capture Attention at the Point of Purchase To capture consumer attention precisely at the moment of purchase, Coca-Cola, in collaboration with Jack Daniel\u2019s, created a striking retail display featuring an integrated digital screen built &hellip; <a href=\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":3326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-3325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s - Videri Adria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s - Videri Adria\" \/>\n<meta property=\"og:description\" content=\"Digital Signage as a Tool to Capture Attention at the Point of Purchase To capture consumer attention precisely at the moment of purchase, Coca-Cola, in collaboration with Jack Daniel\u2019s, created a striking retail display featuring an integrated digital screen built &hellip; Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/\" \/>\n<meta property=\"og:site_name\" content=\"Videri Adria\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T14:46:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T12:09:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Videri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Videri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/\"},\"author\":{\"name\":\"Videri\",\"@id\":\"https:\/\/www.videriadria.com\/en\/#\/schema\/person\/b7d57ad28276e557e78b417f43cc263d\"},\"headline\":\"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s\",\"datePublished\":\"2025-12-18T14:46:22+00:00\",\"dateModified\":\"2026-02-13T12:09:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg\",\"articleSection\":[\"Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/\",\"url\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/\",\"name\":\"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s - Videri Adria\",\"isPartOf\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg\",\"datePublished\":\"2025-12-18T14:46:22+00:00\",\"dateModified\":\"2026-02-13T12:09:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#primaryimage\",\"url\":\"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg\",\"contentUrl\":\"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg\",\"width\":1600,\"height\":1100},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.videriadria.com\/en\/homepage\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.videriadria.com\/en\/#website\",\"url\":\"https:\/\/www.videriadria.com\/en\/\",\"name\":\"Videri Adria\",\"description\":\"Digitalni LCD i LED ekrani za ogla\u0161avanje\",\"publisher\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.videriadria.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.videriadria.com\/en\/#organization\",\"name\":\"Promopoint\",\"url\":\"https:\/\/www.videriadria.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.videriadria.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.videriadria.com\/wp-content\/uploads\/2023\/12\/videriadria_logo_color_2x@2x.png\",\"contentUrl\":\"https:\/\/www.videriadria.com\/wp-content\/uploads\/2023\/12\/videriadria_logo_color_2x@2x.png\",\"width\":154,\"height\":161,\"caption\":\"Promopoint\"},\"image\":{\"@id\":\"https:\/\/www.videriadria.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/hr.linkedin.com\/company\/videri-adria\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.videriadria.com\/en\/#\/schema\/person\/b7d57ad28276e557e78b417f43cc263d\",\"name\":\"Videri\",\"sameAs\":[\"https:\/\/www.videriadria.com\"],\"url\":\"https:\/\/www.videriadria.com\/en\/author\/dplehati_adm_videri\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s - Videri Adria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/","og_locale":"en_US","og_type":"article","og_title":"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s - Videri Adria","og_description":"Digital Signage as a Tool to Capture Attention at the Point of Purchase To capture consumer attention precisely at the moment of purchase, Coca-Cola, in collaboration with Jack Daniel\u2019s, created a striking retail display featuring an integrated digital screen built &hellip; Read More","og_url":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/","og_site_name":"Videri Adria","article_published_time":"2025-12-18T14:46:22+00:00","article_modified_time":"2026-02-13T12:09:46+00:00","og_image":[{"width":1600,"height":1100,"url":"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg","type":"image\/jpeg"}],"author":"Videri","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Videri","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#article","isPartOf":{"@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/"},"author":{"name":"Videri","@id":"https:\/\/www.videriadria.com\/en\/#\/schema\/person\/b7d57ad28276e557e78b417f43cc263d"},"headline":"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s","datePublished":"2025-12-18T14:46:22+00:00","dateModified":"2026-02-13T12:09:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/"},"wordCount":371,"publisher":{"@id":"https:\/\/www.videriadria.com\/en\/#organization"},"image":{"@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#primaryimage"},"thumbnailUrl":"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg","articleSection":["Retail"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/","url":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/","name":"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s - Videri Adria","isPartOf":{"@id":"https:\/\/www.videriadria.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#primaryimage"},"image":{"@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#primaryimage"},"thumbnailUrl":"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg","datePublished":"2025-12-18T14:46:22+00:00","dateModified":"2026-02-13T12:09:46+00:00","breadcrumb":{"@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#primaryimage","url":"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg","contentUrl":"https:\/\/www.videriadria.com\/wp-content\/uploads\/2025\/12\/videri-cocacolajake_1.jpg","width":1600,"height":1100},{"@type":"BreadcrumbList","@id":"https:\/\/www.videriadria.com\/en\/industry\/retail\/when-the-shelf-becomes-media-coca-cola-jack-daniels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.videriadria.com\/en\/homepage\/"},{"@type":"ListItem","position":2,"name":"When the Shelf Becomes Media: Coca-Cola &amp; Jack Daniel\u2019s"}]},{"@type":"WebSite","@id":"https:\/\/www.videriadria.com\/en\/#website","url":"https:\/\/www.videriadria.com\/en\/","name":"Videri Adria","description":"Digitalni LCD i LED ekrani za ogla\u0161avanje","publisher":{"@id":"https:\/\/www.videriadria.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.videriadria.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.videriadria.com\/en\/#organization","name":"Promopoint","url":"https:\/\/www.videriadria.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.videriadria.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.videriadria.com\/wp-content\/uploads\/2023\/12\/videriadria_logo_color_2x@2x.png","contentUrl":"https:\/\/www.videriadria.com\/wp-content\/uploads\/2023\/12\/videriadria_logo_color_2x@2x.png","width":154,"height":161,"caption":"Promopoint"},"image":{"@id":"https:\/\/www.videriadria.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/hr.linkedin.com\/company\/videri-adria"]},{"@type":"Person","@id":"https:\/\/www.videriadria.com\/en\/#\/schema\/person\/b7d57ad28276e557e78b417f43cc263d","name":"Videri","sameAs":["https:\/\/www.videriadria.com"],"url":"https:\/\/www.videriadria.com\/en\/author\/dplehati_adm_videri\/"}]}},"_links":{"self":[{"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/posts\/3325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/comments?post=3325"}],"version-history":[{"count":1,"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/posts\/3325\/revisions"}],"predecessor-version":[{"id":3327,"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/posts\/3325\/revisions\/3327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/media\/3326"}],"wp:attachment":[{"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/media?parent=3325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/categories?post=3325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.videriadria.com\/en\/wp-json\/wp\/v2\/tags?post=3325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}